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Writing the brief for your AI website
What you enter on the form decides what the AI builds. The description and the page descriptions decide the content; the font, the palette and the preferences decide how it looks.
| Where | Account portal → AI Websites → Create new website |
|---|
The description
Every text on the website is written from the description. Give it:
- what the business does, and for whom;
- what sets it apart: its story, the way you work, what customers come back for;
- the facts a visitor looks for: address, opening hours, prices, phone number, the names of the people;
- the feel of the website, in a few words: warm and crafted, calm and senior, cheerful, for families;
- in a language with a formal and an informal you, which one the website uses.
When the palette is left on Surprise me, the palette is chosen to suit the description, so those few words about the feel steer the colours too.
Facts you leave out are made up. To make every page look finished, the AI fills a gap with a plausible address, phone number, opening hours, prices, team members or customer quotes. Check every fact in the preview and correct it in the builder before you put the website online.
Links are not opened. The AI cannot visit a website or a social media page, so a link in the description is only text. Describe what you like about a website instead: large photos of the work, a short menu with prices.
The pages
Each ticked page is built, and no others, apart from the article page a blog needs. A page's description says what goes on it, and the more specific it is, the more of it comes back. A description that lists its parts, such as what we do, the price per month, three customer quotes, frequently asked questions, comes back with each of them.
A page without a description gets what the AI infers from the rest of the brief.
The preferences
The seven preferences decide how the website looks:
| Preference | What it changes |
|---|---|
| Hero | The top of the home page: a full photo, text beside a photo, a band in your accent colour, a large headline only, or a collage of photos |
| Corners | Sharp, softly rounded or round corners on buttons, cards, images and fields |
| Spacing | How much room there is above and below each band |
| Colour | How much of the page your palette covers: buttons and details only, one coloured band, or several |
| Imagery | How many photos there are |
| Headings | Modest or large headings |
| Cards | Flat, with a thin border, or with a soft shadow |
Choices that point the same way add up. Compact spacing, understated headings, outlined cards and balanced colour together make a quiet, businesslike website, even when the description asks for something striking. For a website with more presence, choose large headings and bold colour.
| For a website that is | Choose |
|---|---|
| Quiet and businesslike | Spacing Compact, Headings Understated, Cards Outlined, Colour Calm or Balanced |
| Calm and refined | Hero Minimal, Spacing Airy, Colour Calm, Imagery Mostly text |
| Lively, with a lot to look at | Headings Large, Colour Bold, Imagery Photo-rich, Cards Shadowed |
| About the work itself, such as art or photography | Hero Photo collage, Imagery Photo-rich, Spacing Airy |
Preferences left on Surprise me are picked for you as a combination that goes together, and to go with the choices you did make. Each website gets a different combination.
Common issues
The website looks plain.
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Check the preferences: compact spacing, understated headings and outlined cards together make a sober website. Use Use as input for a new website and generate again with large headings and bold colour.
The address, prices or names are wrong.
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They weren't in the brief, so they were made up. Correct them in the builder, or add them to the description and generate again.
A page is missing something.
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Name it in that page's description.
The colours don't suit the business.
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Choose a palette yourself, or describe the feel you want in the description and leave the palette on Surprise me.
The website I linked to was ignored.
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Links are not opened. Describe what you like about it.
Having AI build your website: the form, the statuses and putting the result online.
The colour palette: changing the colours afterwards.
What will you create today?
ClickWhale is a website management system created by Ikabus